Wednesday, December 9, 2009

COM 215 Media Theories (cont.)

I have been doing some serious thinking about the theory from class, I think most clearly connects to my research question. While I would like to involve a little bit of presentism in my analysis, I have found it slightly challenging to consistently do so. NOW I would like to introduce the theory of archetypes to you all. After doing much research for my previous post on physical appearance, it dawned on me that these women are falling directly into different character archetypes that create a distinct change in overall style.

Of course my research question is actually asking how these women became fixtures in sports broadcasts...
I am beginning to see that it has been the change in terms of physical appearance that has created such a high demand for sexier, but still credible, female sideline reporters.

The three female archetypes are as follows:
Lilith - is the more imdependent woman
Mary - is the innocent, kindred spirit
Eve - is the sexual temptress

From the images I showed in my last post, Visser seems to portray the Lilith archetype, shwoing through her dress that she is hard-working, independent, and is well put together and organized. Andrews seems to have a stronger Eve sense within her dress. While she indeed looks innocent because of the sweater she is wearing, her leopard print and tan skin give her a more sassy look.

Could it be that the female sideline reporter's transformation from a Lilith to an Eve provoked a common necessity among sports networks that women sportscasters are important program features?

The Plot Thickens,
Blog Master Nilsen

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